Three Crowns is low in cholesterol FMCG brand with a specific focus on young mothers. To reinforce it as the healthiest choice, we proposed a 30 days workout where fitness routines are posted online where fitness routines are posted online and participants are expected to recreate the same routine and repost.
Born from the insight that most people do not have the right tools/kits to take part in fitness challenge activities done by the brand in the past, we decided to launch the #Workoutwithwhatever campaign.
Participants were advised to work with whatever as they were advised to work with whatever by showing them alternative tools such as a mopstick, bottled water, watermelon
We directed a CTA video directing people to register for the #TC30daysFitnessChallenge and then head over to our Instagram account to be a part of the challenge.
Participants were asked to upload the video on their Instagram page and tag @3crownsmilk using the approved hashtag. The brand reposts it and the instructor will then give a comment.
+5.8 Hashtag Count
49 million Impact