Nokia launched back into the Nigerian Market with a series of Android. However, a lot of people don’t know that Nokia now operates an Android OX. The challenge then is to entrench the newspeak of the brand, which is “Unite for” from “Connecting Lives”
Every Love story mostly involves 2 people, 2 items, 2 animals. Communicating this love story is what we intend to with the WORLD’S BEST HARDWARE NOW ON THE WORLD FAVORITE SOFTWARE. Highlight the unity between two loved and accepted brand names through our communication through one direct message “ Nokia loves Android”.
With the help of influencers, we generated “Organic” Conversation with the hashtag #IconicDuo. We asked people to share with us who or what the iconic duo is. This generated a lot of feedback from the online audience putting #IconicDuo on the trends map for days.
3 days later, we revealed that the conversation was a brand related and that #IconicDuo was Nokia and Android and then introduced the range of Nokia smartphone Devices.
49 million Impact
7.9 million reach