Mr. Chef seasoning has been in the market for a while and competing favorably with household names in the seasoning category.
With the recent rebranding, embarked upon for all its product SKUs, both cubes and powder seasonings, there’s a need to drive awareness and communicate the brand online in order to achieve top of mind
Position Mr. Chef as the tasty stimulus that triggers delightful moments in people’s lives. The expected outcome is for people to go to great lengths to relieve such moments.
A tasty meal is never forgotten, and if the taste lingers it becomes desirable. It becomes part of our consciousness, something worth experiencing again and again. HENCE, Our campaign line” Taste that Lingers….”
We created anticipation towards the launch event, holding several mini-contests on the brand’s social platform thereby driving engagement and awareness about the launch of something new.
Influencers spearheaded a conversation online where people shared food pic of What gives them a taste that lingers. A few people were selected and given pass tickets to the event.
RICH MEDIA: Unwrap the cube
People were challenged to unwrap a cube of Mr. Chef seasoning in a 7-sec countdown. Every successful unwrap won a prize.People were challenged to unwrap a cube of Mr. Chef seasoning in a 7-sec countdown. Every successful unwrap won a prize.